Most founders brief the app first and the brand last. Customers can tell.
The usual launch is assembled from parts. One supplier builds the product, another draws the logo, a third makes the website and the pitch deck is finished the night before. Each one is fine on its own. Together they look like four different companies, and every mismatch quietly costs a little trust at the very moment you are asking people to take a chance on you.
At vi-tech, the brand and the product are shaped in the same room by the same team. Names are checked against app stores and domains before anyone falls in love with them. Colours are tested on real screens and in dark mode. The identity arrives as a working design system the engineers build with, so on launch day the app, the website, the store listing and the deck all speak with one voice.
81%
$10.7tn
71%
35/40
of people say they must be able to trust a brand to do what is right before they will buy from it.
is the combined value of the world’s 100 most valuable brands in 2025, up 29% in a single year.
of the $9.3 trillion in brand value added to that top 100 since 2006 came from disruptors, brands that rewrote their category.
is the long-run split between brand building and sales activation that delivered the strongest results in the IPA’s effectiveness research.
From the first idea to the first impression.
Six pieces of one job: giving your product a name people remember, a look they recognise and a voice they trust.
Six layers inside every brand we build.
A logo is the part everyone sees. These six layers are what make it work, wherever it appears. Tap a marker to look inside.
Your customers never see your suppliers. They only see the gaps between them.
When strategy, identity, product design and development sit with different companies, a little of the brand is lost at every handover. The logo is redrawn for the app, the colours shift on the website, the tone changes in the onboarding emails. We keep all of it under one roof, so the brand and the product are designed for each other from day one.
0 handovers
Day one
1 team
people worldwide live with a significant disability, about one in six of us, the World Health Organization estimates
between a brand agency, a design studio and a development partner, because they are the same people
the app, the website, the store listing, the deck and your social channels go live looking like one company
Named for the real world
Every shortlisted name is screened against domains, app stores, social handles and trademark registers before you fall in love with it.
Designed for pixels first
Colours, type and marks are proven on real screens, at tiny sizes and in dark mode, not just on a presentation slide.
Delivered as code
Design tokens and a UI kit mean developers build your brand exactly, instead of guessing from a PDF.
Six stages from blank page to launch day.
Every stage ends with something you can see, test and sign off, so your brand is never a leap of faith.
Every brand starts from a different place.
A venture about to launch, a business that has outgrown its look, a new product under an existing name and a brand stretched across growing teams each need a different mix of work. Here is where we would usually start.
Identity design
Figma · Adobe Illustrator · Photoshop · InDesign
Type & colour
Adobe Fonts · Google Fonts · Pantone Connect · Stark
Motion
After Effects · Lottie · Rive · Cinema 4D
Name screening
App Store & Google Play · UK IPO · EUIPO · WIPO Global Brand Database
Research & workshops
Miro · Typeform · Lyssna · Maze
Brand delivery
Frontify · Zeroheight · Tokens Studio · Notion
Some of the brands we look after have to be recognised from a mile out at sea.
Our maritime work taught us how far a brand has to travel. A shipping or salvage company’s identity must hold together on a 300-metre hull, across a busy harbour, on a crew badge, a port gate and a phone screen in the middle of the ocean. Designing for those extremes made us strict about clarity and consistency, and every client benefits from it.
Also building for SaaS, fintech, healthcare, logistics, education, retail and professional services.
Three ways in. One team accountable for the outcome.
Brand sprint
Brand and launch
Brand partner
A focused, fixed-price sprint to agree your positioning, name direction and a starter identity you can launch with.
Strategy, full identity, guidelines and every launch asset, delivered alongside your product build by one team.
A retained brand team on a monthly plan for campaigns, new products and keeping everything consistent as you grow.
Best for
founders preparing to raise or launch
Best for
new products and new ventures
Best for
growing companies with constant demand
